Huge potential of new clients

ANWB has reached almost 5 million members by now. Most of them are a member because of the roadside assistance of ANWB, (Wegenwacht), the advocacy of ANWB or the free and knowledgeable advice about mobility, holidays and leisure. By publishing all holidays and tours in one ANWB holiday website we’ll be able to reach a huge potential of new travelers.

In our holiday website we constantly offer an exclusive and varying range of membership tours and tours for everyone, including non-members. Through other communication channels like Kampioen Magazine (ANWB’s own magazine for members), holiday newsletters and social media we boost the visits to the holiday website with inspiring content and attractive benefits. Like that we ensure that members and non-members alike will regularly return to our website to read more about the beautiful tours and trips that we offer together with you, our partners and suppliers.

The new holiday website offers even more travel inspiration than our former website, by adding more images and extra photo material of the different accommodations on offer. Furthermore, it has become more flexible to book your ANWB membership holiday; members can for instance choose to upgrade their rental car or in some cases their hotel room. Important to be aware of, is that our new website is an ongoing process of new developments and we’ll continue to add more possibilities and more trips and tours along the way.